Product List
Efficient Product Lists, Smooth Collaboration
As UX UI Designer, I spearheaded the project, working cross-functionally to develop a system that simplifies the creation, editing, and sharing of product lists.
Overview
In my role as Lead UX UI Designer, I led the development of the Product List system, collaborating closely with cross-functional teams to bring the vision to life. The initiative began as a response to the challenges licensed contractors faced with managing product lists—tedious manual processes, inefficient sharing tools, and a lack of centralized data.
Our mission was to create a streamlined system that made it effortless to create, edit, and share lists while enhancing collaboration and boosting productivity. Over the course of the project, we focused on integrating real-time inventory updates, privacy controls, and multi-platform compatibility, ensuring a seamless experience for users. The result was a centralized platform that redefined how contractors and purchasing managers approached their workflows.
My Role
As Lead UX UI Designer on the ADI Product List project, I led the UX strategy to address challenges faced by contractors in managing product lists, such as manual processes, privacy issues, and lack of centralized data. I optimized workflows for list management, privacy controls, and real-time inventory tracking, ensuring a seamless experience across desktop, mobile, and tablet. Through UX research, wireframing, and interaction design, I improved usability and integrated ADI's product database with CSV functionality. This reduced the time to create a list from 3 hours to 3 minutes, with 92% of users successfully creating and sharing lists. The project also resulted in a 60% reduction in list management time, a 40% increase in lists created per user, and a 30% boost in overall user engagement.
THE PROBLEM
The existing ADI Product List feature, a decentralized system without a unified platform, suffered from low efficiency due to manual processes, limited collaboration, and poor data management.
PRODUCT LIST ISSUES
List Creation and Management
- No direct way to create product lists on the website, leading to cumbersome manual processes
- Time-consuming procedures with dependencies for list creation and updates
- Difficulty in efficiently managing multiple product lists
Data Management and Integration
- No centralized repository for viewing all product listings
- Inability to easily import or export list data
- Challenges in updating quantities and tracking list totals
Collaboration and Sharing Challenges
- Inefficient process for managing list privacy and sharing
- Reliance on email requests or phone calls to create or modify lists
- Lack of streamlined collaboration tools for team members and vendors
PREVIOUS PRODUCT LIST
KEY OPPORTUNITIES
Efficency and Organization
- Quickly create and manage product lists within the ADI portal
- Easily add, remove, or modify items in lists
- Efficiently search for products and add them to lists
Collaboration and Sharing
- Seamlessly share product lists with vendors or team members
- Control access and privacy settings for lists
- Import and export list data using CSV files
Centralization and Accessibility
- Access all product lists from a centralized location
- Manage multiple lists efficiently
- Easily track and update list totals and quantities
USABILITY TEST
BEFORE AND AFTER
FINAL VERSION
MEASURING SUCESS
Business Metrics
+20% Conversion Rate
Improved from 15% to 35%
+45% Product List Completion Rate
Increased by 45% post-redesign, reaching an 80% completion rate
+30% Customer Retention
User retention grew by 30%, showcasing greater satisfaction
UX Metrics
-25% Time to Completion
Reduced by 25%, enabling users to complete their product lists
+25% User Satisfaction
Post-redesign surveys revealed a 25% improvement in satisfaction scores
+95% Accessibility Compliance
Achieved a compliance score of 95%, ensuring an inclusive and seamless experience for all users