PlanIT

Plan IT is a mobile application to measure the maximum capacity in a store in real time and analyze the proximity levels.

Project Date: November 2020
Platform Web: mobile App
My Role: UX Designer UI Designer
Design Tools: Sketch Invision, and paper

Deliverables UX: Findings interviews, Scenarios, User journey, user flow, persona, usability testing, wireframes, prototype Low & High Fidelity, affinity diagram

Overview

PlanIT is a mobile app designed for the purpose of measure the maximum capacity in real time and analyze the proximity levels of a store. Provides tools to generate reports and automate the sending of alerts

Project constrains

  • Users must be able to measure the maximum capacity in real time inside of a store
  • Users must be able to view the proximity levels of specific areas
  • Users must be able to get automated capacity reports 24/7 and alerts reports
  • Users must be able to received proximity and capacity alerts
  • Users must be able to automate sending by email and save reports to the cloud

Customer experience goals

  • Do not exceed the maximum capacity of the store
  • Manage and analyze store capacity reports and alerts
  • Help keep distance between customers while their shopping
  • Reduce covid infections in Walmart stores

What i did

  • Stakeholder interview
  • User interviews
  • Setting goals and objectives
  • Persona
  • Scenarios
  • User journey
  • Creating wireframes
  • Low fidelity prototypes
  • High fidelity prototypes
  • interactive demo presentations
  • Competitive analysis
  • User flow

Discovery research / Findings

  • Users make reports manually with paper.
  • asocciates do a manual count of each person who enters the store, when it reaches the maximum they close the store
  • The general population accepts the measures, however, there are many clients who do not respect or are angry at having to follow the guidelines.
  • Associates have to physically monitor customers in each area to keep their distance And we don't have enough staff to do it.
  • We have failures in counting customers by doing it manually
  • We are unable to count how many associates are in the store
  • We constantly have audits to review store capacity, If we exceed the maximum capacity of the store, we are subject to fines or have the store closed.
  • There is a risk of looting or vandalism
  • We do not have a tool to send alerts to all associates when we are going to exceed the maximum store capacity, instead of that, we use the radios. (but we dont have enought or some are broken)
  • All the reports we have to photograph and send by mail
  • Some of the reports are lost at each shift change

Competitive analysis

Findings

I conducted a competitive analysis to methodically identify redundancies + opportunities. Our competitors had:

  • Capacity measurement was not in real time
  • Alerts could not be automated or customized
  • Heatmap had limited functionality
  • No option for tracking people
  • Reports could not be automated
  • The reports only recorded periods of time
  • Hard to find where to view the reports
  • Manual measurement of capacity

Affinity Diagram

Affinity diagram helps me to gather large amounts of data and organize them into groups and themes based on their relationships. This process is a good resource in order to group data gathered during research or ideas generated during Brainstorms

Synthesis

Having our research and information i synthesized information Creating persona in order to know the person who is going to use our product and next to the team we start to write the ideas we consider should have our development

Persona

Persona are fictional characters wich was created on our research in order to represent our user. Persona help us to understand user needs, experiences, behavior and goals

User Journey Map

The user journey map allowed me to visualize the process that a person goes through in order to accomplish a goal in this case the process the person goes through to get a flower bouquet for a relative or significant person

Guiding Principles

count how many people enter the store

Avoid exceeding the maximum capacity of the store

create reports of how many people enter the store

Monitoring areas inside the store

Customer Journey

Scenarios

User scenarios help to show how users might act to achieve a goal in a system or environment. Make me understand users motivations, needs, barries and more in the context of how they would use a design app, and to help ideate, iterate and usability-test optimal solutions. In this case we have 4 scenarios

User wants to check maximum capacity

User wants to check alerts

User wants to check capacity alerts

User wants to check proximity alerts

User Flow

I created a user flow that takes them from their entry point through a set of steps to a successful outcome and final action

Sketch

With a paper prototype, We could test early design ideas at extremely cost. We fixed problems before to start the wireframe process. This is the first approach to the problem that allowed me to change and define the user interface architecture

Wireframes

Wireframing as low-fidelity prototyping allowed rapid iterative in order to usability test and get insight early and get problems early

Testing findings

  • Users need to see how many associates are in the store and how many costumers are in the store
  • Users need to received alerts with departments occupancyy
  • Users need to received alerts before reaching maximum occupancy
  • Users need to received alerts about proximity limits
  • Users need to customized autrocreation reports by 24-7, week, day, hour
  • Users need to capture alerts notification on the reports

Mockup high fidelity

is an integral part of the design process, it allows us to turn a vision into something tangible in order to test our hypothesis with real users. Also allows experimenting and explore various approaches to an idea before selecting the one that is most valuable both from a business and user standpoint. The goal is to ensure that their product satisfies the user`s needs. Prototyping allows us to explore and validate ideas before investing too many resources